ANTESEDEN WILLINGNESS TO BUY: STUDI EMPIRIS PADA KONSUMEN PRODUK PRIVATE LABEL SUPERINDO DI BEKASI
نویسندگان
چکیده
Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh store image, familiarity with PLB, terhadap PLB perceived quality, risk, price counciousness, hubungan attitude toward PLB. Yang kemudian pada akhirnya dapat dianalisa hubungannya dengan willlingness to buy oleh konsumen gerai ritel Superindo di Bekasi. Objek produk private label Superindo. Pemilihan sampel menggunakan metode purposive sampling sebanyak 202 data yang merupakan pernah melakukan transaksi pembelian diperoleh melalui penyebaran kuisioner. Metode digunakan structural equation modeling (SEM) AMOS. Temuan bahwa variabel image tidak berpengaruh quality maupun risk memiliki pelanggan Pengaruh tertinggi dibandingkan counciousness. The purpose of this study was determine and analyze the effect on consciousness, relationship Which in end can be analyzed relation by consumers retail outlets object research is Superindo's product. sample selection using method as much which are who have made purchases products obtained through distribution questionnaires. used use findings that variable has no variables, for customers highest compared consciousness
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ژورنال
عنوان ژورنال: Jurnal muara
سال: 2022
ISSN: ['2579-6224', '2579-6232']
DOI: https://doi.org/10.24912/jmieb.v6i2.20335